Lindsey Busfield

In this discussion, Lindsey Busfield, Vice President at Optimize My Firm, shares her expertise in SEO and digital marketing tailored for law firms. She emphasizes the importance of strategic SEO while noting its varied effectiveness based on market conditions. Lindsey highlights the often-overlooked role of social media in generating case volume and stresses the value of selective client intake to prevent burnout. She also discusses modern website tools and the use of AI-driven bots for improved client engagement, presenting a comprehensive view of legal marketing's evolving landscape.