Lindsey Busfield
Vice President and Director of Operations at Optimize My Firm, specializing in SEO and content marketing for law firms.
Best podcasts with Lindsey Busfield
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27 snips
Jul 11, 2025 • 38min
453. The SEO Playbook Every Law Firm Owner Needs with Lindsey Busfield
Lindsey Busfield, Vice President and Director of Operations at Optimize My Firm, shares her expertise in SEO and content marketing for law firms. She discusses the evolving SEO landscape, emphasizing that it's not dead but has adapted to tools like AI. Lindsey provides insight into evaluating a law firm's SEO potential, highlighting practical strategies for smaller firms to compete effectively. Listeners learn about the significance of high-quality content, community relationships, and the role of client reviews in boosting online visibility.
Apr 24, 2025 • 29min
Lindsey Busfield: What Lawyers Need to Know About SEO, Social Media, and Client Fit
In this discussion, Lindsey Busfield, Vice President at Optimize My Firm, shares her expertise in SEO and digital marketing tailored for law firms. She emphasizes the importance of strategic SEO while noting its varied effectiveness based on market conditions. Lindsey highlights the often-overlooked role of social media in generating case volume and stresses the value of selective client intake to prevent burnout. She also discusses modern website tools and the use of AI-driven bots for improved client engagement, presenting a comprehensive view of legal marketing's evolving landscape.
