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The Tom Ferry Podcast Experience
Data to Dollars: Marketing as the Knowledge Broker | This Week in Marketing
Mar 13, 2024
Discover how being a knowledge broker in real estate marketing can lead to financial success. Learn about the importance of math, AI marketing, and real estate calculators. Explore the intersection of math, money, and marketing strategies to become a data-driven marketing specialist.
25:43
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Quick takeaways
- Positioning as a knowledge broker is vital for gaining trust in real estate markets.
- Adapting AI-driven marketing strategies is essential to stay competitive and relevant in the industry.
Deep dives
Positioning Yourself as a Knowledge Broker
Being a knowledge broker is crucial in the real estate market to gain trust from consumers. Agents need to effectively position themselves as experts in their local community to build credibility. Marketing plays a significant role in showcasing this expertise. Tools like the Palm Agent app can assist agents in positioning themselves as knowledge brokers by providing essential calculators and data analysis for clients.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode