Data to Dollars: Marketing as the Knowledge Broker | This Week in Marketing
The Tom Ferry Podcast Experience
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Understanding Equity in Real Estate Markets
This chapter explores the significance of knowing one's equity numbers in real estate transactions and the impact it has on decision-making for homeowners. It emphasizes the challenges agents face in encouraging clients to seek out this information and positioning themselves as experts in providing accurate calculations. Additionally, it discusses effective marketing strategies, such as using green screen videos and personalized communication to engage with potential clients in the real estate market.
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