There are more than 30,000 mobile phone plans available globally. That’s a staggering number, and one that at least partially explains why up to 90% of consumers are on plans that aren’t a good fit for their needs. For this episode, I sit down with Stetson Doggett, founder of BestPhonePlans.net and co-founder of CoverageMap.com. His mission is to help U.S. consumers cut through the noise to find the best cell phone plans and network coverage for their location and budget. He’s got insights into why subscribers churn that telco execs need to know.
Listen now to hear:
- The number one reason customers shop for a new phone plan [04:12];
- The biggest tradeoffs between MNO vs MVNO plans [09:07];
- Whether or not consumers know how much data they use [11:32]; and
- The idea behind the crowd-sourced CoverageMap.com and how it helps consumers [13:25].
Links and Resources
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This week’s guest
About Stetson Doggett
Stetson Doggett reviews and explains cell phone plans to an audience of more than 100,000 subscribers on YouTube. He also runs the website BestPhonePlans.net to help consumers compare cell phone plans. Most recently, he co-founded CoverageMap.com, a project building crowd-sourced maps of the cellular networks to help consumers identify the best network in their area.
Podcast Credits
- Executive Producer and Host: Danielle Royston, TelcoDR
- Senior Producer: Lindsay Grubb, TillCo Media
- Editor/Marketing: Alisa Jenkins, Springboard Marketing
- Editing: Andrew Condell
- Associate Producer: Kriselda Dionisio
- Music: Dyami Wilson
Telco in 20