Ep 77 - Why do subscribers churn: network coverage or price? (Stetson Doggett)
Telco in 20
Introduction
Discover the challenges consumers face when choosing a mobile phone plan and how it often leads to overpaying. Get expert tips from Stetson Dogget on finding the right plan, reducing churn, and saving money.
There are more than 30,000 mobile phone plans available globally. That’s a staggering number, and one that at least partially explains why up to 90% of consumers are on plans that aren’t a good fit for their needs. For this episode, I sit down with Stetson Doggett, founder of BestPhonePlans.net and co-founder of CoverageMap.com. His mission is to help U.S. consumers cut through the noise to find the best cell phone plans and network coverage for their location and budget. He’s got insights into why subscribers churn that telco execs need to know.
Listen now to hear:
- The number one reason customers shop for a new phone plan [04:12];
- The biggest tradeoffs between MNO vs MVNO plans [09:07];
- Whether or not consumers know how much data they use [11:32]; and
- The idea behind the crowd-sourced CoverageMap.com and how it helps consumers [13:25].
Links and Resources
- Learn more about BestPhonePlans.net and CoverageMap.com
- Check out Stetson’s YouTube channel with more than 100,000 subscribers, and while you’re at it, subscribe to mine! Help a girl out!
- Listen to Telco in 20 episodes with MobileX’s Peter Adderton and Ahmed Khattak from US Mobile, then go check out their barbs on X.
- Ready to hear more great stuff about GenAI and telco’s future with the public cloud? Catch my keynote at MVNO Nation Live, running October 23 - 25 in Valencia, Spain.
- Remember the crazy lengths we used to go through to save money on our phone bills? Check out this old school advertisement from AT&T reminding us to save money by making long distance calls on nights and weekends. How crazy is that?
- You can find the transcript for this episode here.
Wanna talk public cloud? Telco execs, set up a meeting with our team to learn how to tap the immense business value it can bring.
Follow DR
- Have an idea for a Telco in 20 podcast guest or topic? Send it in!
- Want to sponsor a podcast? Let us know
- Follow Telco in 20 on Twitter @TelcoIn20
- Follow DR on X @TelcoDR
The Telco in 20 podcast won 2023 and 2022 MarCom Awards, a 2022 Hermes Award, and was recognized as a Forrester Top 100 Channel Podcast and Feedspot Top 10 Telecom Podcast. If you enjoy the podcast, would you leave us a short review? It takes you seconds to do in your app and it really makes a difference in helping to convince hard-to-get guests. And I love reading your feedback and reviews!
This week’s guest
About Stetson Doggett
Stetson Doggett reviews and explains cell phone plans to an audience of more than 100,000 subscribers on YouTube. He also runs the website BestPhonePlans.net to help consumers compare cell phone plans. Most recently, he co-founded CoverageMap.com, a project building crowd-sourced maps of the cellular networks to help consumers identify the best network in their area.
Podcast Credits
- Executive Producer and Host: Danielle Royston, TelcoDR
- Senior Producer: Lindsay Grubb, TillCo Media
- Editor/Marketing: Alisa Jenkins, Springboard Marketing
- Editing: Andrew Condell
- Associate Producer: Kriselda Dionisio
- Music: Dyami Wilson
The AI-powered Podcast Player
