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The Koerner Office - Business Ideas, Advice & Deep Dives

How to Monetize Facebook Groups Without Owning One. HoldCo Bros discuss! Ep. #98

Nov 29, 2024
Nik, a business partner of Chris Koerner, joins for a lively discussion on fun business ideas. They explore interactive concert experiences where fans can bid on song requests, merging live music and engagement. The pair also delve into AI-powered local newsletters for generating leads and the innovative monetization of Facebook groups without owning them. They emphasize building community connections and effective strategies for capturing valuable email subscribers while ensuring ethical practices in engagement.
38:44

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Leveraging Facebook groups for lead generation allows businesses to acquire leads at a significantly lower cost than traditional methods.
  • The concept of custom concerts combines audience engagement and monetization by allowing fans to bid on song requests for live performances.

Deep dives

The Cost of Mortgage Leads vs. Facebook Groups

Mortgage leads can be prohibitively expensive, often costing hundreds of dollars each, which creates a challenge for mortgage brokers. In contrast, there are thousands of real estate investing Facebook groups where leads can be acquired for a fraction of that price, sometimes as low as 10 to 30 cents per lead. By acting as a middleman, one can capitalize on this discrepancy by purchasing leads from these groups after already selling them, essentially creating a profitable loop. This model highlights the potential for brokers to leverage social media platforms for more economical lead generation.

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