How to Monetize Facebook Groups Without Owning One. HoldCo Bros discuss! Ep. #98
Nov 29, 2024
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Nik, a business partner of Chris Koerner, joins for a lively discussion on fun business ideas. They explore interactive concert experiences where fans can bid on song requests, merging live music and engagement. The pair also delve into AI-powered local newsletters for generating leads and the innovative monetization of Facebook groups without owning them. They emphasize building community connections and effective strategies for capturing valuable email subscribers while ensuring ethical practices in engagement.
Leveraging Facebook groups for lead generation allows businesses to acquire leads at a significantly lower cost than traditional methods.
The concept of custom concerts combines audience engagement and monetization by allowing fans to bid on song requests for live performances.
Deep dives
The Cost of Mortgage Leads vs. Facebook Groups
Mortgage leads can be prohibitively expensive, often costing hundreds of dollars each, which creates a challenge for mortgage brokers. In contrast, there are thousands of real estate investing Facebook groups where leads can be acquired for a fraction of that price, sometimes as low as 10 to 30 cents per lead. By acting as a middleman, one can capitalize on this discrepancy by purchasing leads from these groups after already selling them, essentially creating a profitable loop. This model highlights the potential for brokers to leverage social media platforms for more economical lead generation.
Experiential Business Ideas from Nashville
A recent visit to Nashville inspired new business ideas, centered around the city's vibrant music scene and entertainment culture. The concept of 'custom concerts' emerged, allowing patrons to request songs for a price, effectively providing a personalized live music experience. This model brings together talented musicians and audiences in real-time, creating engagement and excitement. The approach could easily be replicated in other cities, combining the communal atmosphere of live music with direct consumer participation.
Emerging Trends in Newsletter Economics
There's a growing interest in local newsletters that focus on specific communities or niches, presenting a new revenue opportunity for content creators. The economics of newsletters are particularly appealing, with a low customer acquisition cost compared to their lifetime value, yielding significant potential profits. This model can be enhanced by targeting local business owners who are not yet familiar with AI automation, effectively blending local engagement with cutting-edge technology. Additionally, this strategy could facilitate connections between local businesses and customers through curated content that adds value to the community.
Leveraging Facebook Groups for Email Capture
Facebook groups provide an underutilized channel for capturing emails and generating leads for various businesses. By acquiring existing groups or building new ones, moderators can implement systems to collect email addresses from new members while maintaining compliance with platform rules. The email lists can then be monetized through targeted offers or advertisements, enhancing the financial viability of the group. This innovative approach emphasizes the value of direct connections and relationships over traditional digital marketing methods.
HoldCo Bros are back!Nik and I are talking about three fun business ideas today, but this is just Part 1 - stay tuned for Part 2 next week. First up, we talk about custom concerts: turning live music venues into unique experiences by letting fans bid on song requests, almost like a live auction. Then we talk about AI-powered local newsletter idea = using AI to create super-targeted newsletters that help generate local leads. Finally, we get into Facebook groups as a way to get leads.