The SaaS Revolution Show
CEO of PandaDoc Shares Lessons in Scaling Past $100M
Aug 29, 2024
Mikita Mikado, Co-Founder & CEO of Unicorn SaaS PandaDoc, shares insights from his journey scaling the company to over $100M ARR. He discusses the challenges of building a customer flywheel and the shift from hiring generalists to specialized talent. Mikita highlights the pivotal role of his CROs in PandaDoc's growth and reflects on the need for patience while navigating CEO responsibilities. He also shares his excitement for speaking at SaaStock Europe 2024 and hints at humorous reflections on his alternate life as a rock musician.
40:42
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Quick takeaways
- Achieving significant revenue growth demands patience, resilience, and a long-term strategy to understand customer needs and market demands.
- As PandaDoc scaled past $100M, the transition from generalist roles to specialized positions highlighted the necessity for structured team dynamics and focused leadership.
Deep dives
The Journey of Building PandaDoc
PandaDoc was founded with a goal to address specific challenges that its creators faced, evolving from initial consulting efforts into a dedicated product company. The development process involved numerous 'aha moments' over many years, rather than a singular breakthrough, highlighting the importance of adaptability in business. Initially launched under a different brand, PandaDoc has undergone significant transformations to reach its current model and market position. The emphasis on gradual evolution allows for a more profound understanding of customer needs and market demands, paving the way for sustained growth.
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