Social Media Marketing Talk Show Facebook Updates: Live Video Changes, Ads Features, and More
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Mar 3, 2025 Allie Bloyd, host of the Marketing Inc. podcast and founder of Allie Bloyd Media, shares vital insights on Facebook's latest updates. She discusses the end of permanent Facebook Live videos and new content management tools for marketers. The conversation dives into changes in audience targeting exclusions and the increasing reliance on AI-driven advertising strategies. Allie also highlights innovative opportunities through third-party platforms and emphasizes adapting to these trends while maintaining consumer trust.
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Save Your Facebook Lives
- Download your Facebook Live videos before they're deleted.
- Repurpose them into shorter clips or Reels to maintain visibility.
Utilizing Older Facebook Lives
- Marketers may not be heavily reliant on archiving Facebook Live videos.
- Consider the potential loss of engagement and results when repurposing older live content as new ads.
Valuable Live Content
- Prioritize saving Facebook Live videos used for ads or in Facebook groups.
- Transcripts of live videos can be valuable for AI content creation.