Social Media Marketing Talk Show
Facebook Updates: Live Video Changes, Ads Features, and More
Mar 3, 2025
Allie Bloyd, host of the Marketing Inc. podcast and founder of Allie Bloyd Media, shares vital insights on Facebook's latest updates. She discusses the end of permanent Facebook Live videos and new content management tools for marketers. The conversation dives into changes in audience targeting exclusions and the increasing reliance on AI-driven advertising strategies. Allie also highlights innovative opportunities through third-party platforms and emphasizes adapting to these trends while maintaining consumer trust.
26:21
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Quick takeaways
- Facebook's new policy limits live video availability to 30 days, urging marketers to creatively repurpose content while ensuring proactive saving.
- The removal of detailed targeting exclusions in ads signals a shift towards AI reliance, necessitating marketers to adapt and reassess their targeting strategies.
Deep dives
Changes to Facebook Live Video Storage
Facebook announced that it will no longer keep live videos permanently, with videos only available for 30 days after the initial broadcast. Marketers need to proactively save any live videos they wish to keep, as older videos will be deleted in waves without immediate warnings. New features will allow users to create clips and reels from their live sessions, which will remain visible on the platform. This change prompts marketers to consider repurposing content creatively, recognizing that live videos can provide valuable material for future marketing efforts.
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