Navigating the New Era of Meta Advertising

This chapter explores the recent changes in audience targeting on social media platforms, highlighting the shift from traditional user-defined options to AI-driven solutions. The discussion covers the implications of new features in Meta's advertising, including Advantage Plus campaigns, transparency in AI-generated ads, and the need for flexibility in advertising strategies. Ultimately, it emphasizes the importance of adapting to evolving technologies while maintaining consumer trust and effective campaign performance.