The Optimal Path
Mastering product decisions through risk and reversibility with Dalia El-Shimy | Wise
Oct 22, 2024
Dalia El-Shimy, Director of UX Research at Wise and former Head of UX Research at Miro, brings her extensive experience in UX to the table. She discusses a framework for confident product decision-making by categorizing choices based on risk and reversibility. Dalia emphasizes the importance of balancing emotional instincts with logical reasoning and promotes swift actions for low-risk scenarios. Additionally, she shares insights on integrating informal user interactions with formal research to enhance product development and explores the dynamics of team decisions.
46:30
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Quick takeaways
- Dalia El-Shimy emphasizes the importance of combining informal user conversations with rigorous research to ensure comprehensive insights for decision-making.
- The fear of regret significantly impacts individuals' decision-making processes, highlighting the need for organizations to cultivate a culture of learning and confidence.
Deep dives
The Importance of Rigorous Research
Engaging with users is crucial, but it does not replace the need for formal, rigorous research. High-risk decisions require comprehensive information gathering to mitigate potential negative consequences. Conducting formal user research provides insights that informal conversations may overlook, ensuring that teams can make informed choices. Emphasizing the necessity of structured studies helps teams navigate complex scenarios with increased confidence.
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