Dalia El-Shimy, Director of UX Research at Wise, presents a framework for navigating product decision-making with confidence—from daily product decisions to the most complex and high-risk scenarios. Dalia shares how to classify decisions based on their level of risk and reversibility, along with questions and tactics to help determine the type of research or insights needed to better inform those decisions.

About Dalia:

Dalia is an engineer-turned-academic-turned-user-researcher. She is the Director of UX Research at Wise and the former Head of UX Research at Miro, where she helped build the team and discipline from the ground up. She started her career as a human-computer interaction researcher, then joined Shopify, where she helped scale the UX Research practice from a few researchers to a team of 60+ strong and co-led the craft across the entire organization. When she’s not busy asking too many questions, she enjoys baking, eating, reading, and obsessing over all things David Bowie.

Connect with Dalia:

You can follow Dalia on LinkedIn or check out her website.

Resources: 

• Make Better Decisions by Thomas H. Davenport
• This Is How Successful People Make Such Smart Decisions by Jeff Haden
• Brand Chu on Medium
• Gamestorming by Dave Gray, Sunni Brown, and James Macanufo
   

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