Dalia El-Shimy

Dalia El-Shimy, Director of UX Research at Wise and former Head of UX Research at Miro, brings her extensive experience in UX to the table. She discusses a framework for confident product decision-making by categorizing choices based on risk and reversibility. Dalia emphasizes the importance of balancing emotional instincts with logical reasoning and promotes swift actions for low-risk scenarios. Additionally, she shares insights on integrating informal user interactions with formal research to enhance product development and explores the dynamics of team decisions.