Naavik Gaming Podcast Com2Us’s Evolution: Gaming Innovation and Global Expansion
Mar 7, 2025
Kyu Lee, Chief Business Development Officer at Com2Us and Partner at CRIT Ventures, discusses the company's impressive evolution from Gamevil to a mobile gaming giant, best known for Summoners War. He shares insights on their strategic focus on licensing Western IPs, particularly in sports, and the rising importance of blockchain in gaming. Kyu also explores the unique challenges of expanding into global markets, the untapped potential of Korean content, and future innovations set to reshape gaming trends. A fascinating dive into the industry's dynamic landscape!
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Gamevil Acquires Come2Us
- Come2Us, originally Gamevil, acquired its rival, Come2Us, and adopted the latter's name due to brand recognition.
- This decision honored Come2Us’s established culture and the success of Summoner's War.
US Expansion Challenges
- Gamevil's US expansion in 2006 stemmed from difficulties distributing through US publishers.
- Kyu Lee, proficient in English, spearheaded direct relationships with carriers for wider game distribution.
Building Industry Relationships
- Kyu Lee built relationships by attending every conference to increase Gamevil's visibility.
- He created a Korean mobile gaming newsletter to share industry updates and raise awareness.