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Naavik Gaming Podcast

Com2Us’s Evolution: Gaming Innovation and Global Expansion

Mar 7, 2025
Kyu Lee, Chief Business Development Officer at Com2Us and Partner at CRIT Ventures, discusses the company's impressive evolution from Gamevil to a mobile gaming giant, best known for Summoners War. He shares insights on their strategic focus on licensing Western IPs, particularly in sports, and the rising importance of blockchain in gaming. Kyu also explores the unique challenges of expanding into global markets, the untapped potential of Korean content, and future innovations set to reshape gaming trends. A fascinating dive into the industry's dynamic landscape!
01:02:32

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Podcast summary created with Snipd AI

Quick takeaways

  • Com2Us transformed from Gamevil to a global mobile gaming leader, significantly expanding its reach with popular titles like Summoners War.
  • The company's strategic focus on integrating Western IPs, such as Major League Baseball, aims to create lasting engagement and revenue streams.

Deep dives

The Rise of Come To Us and Its Global Strategy

Come To Us, founded in 1998, started as a mobile-first gaming company and gained significant traction with the release of Summoner’s War in 2014, which became a billion-dollar franchise with over 200 million downloads. The company’s pivotal shift towards mobile gaming coincided with the advent of app stores, which enabled them to expand their reach from a few countries to over 150 globally. This strategic decision, along with their focus on free-to-play models and live operations, has allowed Come To Us to maintain a competitive edge in the dynamic gaming landscape. They also recognize the importance of strengthening their presence in key markets, particularly through building local relationships and leveraging popular IPs for brand recognition.

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