The Evolution of Com2Us: From Game Evil to Global Leader

In this episode, our host, Alexandra Takei, Director at Ruckus Games, sits down with Kyu Lee, Chief Business Development Officer at Com2Us, Partner at CRIT Ventures, and ex-president of Com2Us USA. They explore Com2Us Holdings' evolution from its early days as Gamevil to becoming a global mobile powerhouse with hits like Summoners War, one of the industry’s biggest mobile IPs that has generated over $3B+ in revenue.

Kyu shares insights on the company's pivotal shifts, including its focus on mobile gaming, the transition to live operations, its approach to licensing Western IP like Major League Baseball, and his story about what it is like to be at the helm of a major geographic expansion. The conversation also touches on Com2Us’s strategic investments in blockchain and its venture arm, CRIT Ventures. Kyu discusses how gaming in South Korea is evolving, the growing influence of IP across global markets, what is currently being undervalued, and what Com2Us must execute in 2025.

We’d also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.

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Sound design by Gavin Mc Cabe.