Second in Command: The Chief Behind the Chief with Cameron Herold
Ep. 444 - Mawer Capital LLC COO, Mike Wisner
Jan 28, 2025
In this engaging conversation, Mike Wisner, COO of Mawer Capital LLC, offers a wealth of wisdom on building influence in a fast-paced world. He discusses the importance of adaptability and leveraging networks for growth. Mike reveals the challenges of maintaining team balance amid advances in AI and the significance of strategic storytelling in celebrity marketing. He also touches on how their Legacy Makers Program helps entrepreneurs share their narratives effectively. Packed with relatable anecdotes, this talk is a goldmine for aspiring leaders!
42:07
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Quick takeaways
- To achieve sustainable growth, businesses should prioritize optimizing existing processes and team roles rather than merely expanding their workforce.
- The integration of AI tools within digital marketing strategies is essential for enhancing productivity and maintaining competitiveness in a rapidly evolving landscape.
Deep dives
Optimizing Team Efficiency through Technology
The discussion highlights the importance of optimizing processes within a business rather than merely expanding the workforce. By examining various departments and existing systems, the team identified opportunities to utilize technology more effectively. This led to increased productivity and accuracy while minimizing the need for a larger staff. The objective was not to cut costs for survival but to operate more efficiently, resulting in a natural reduction of personnel.
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