19min chapter

Second in Command: The Chief Behind the Chief cover image

Ep. 444 - Mawer Capital LLC COO, Mike Wisner

Second in Command: The Chief Behind the Chief

CHAPTER

Scaling Insights in Digital Marketing

This chapter explores the journey and operational strategies of a dynamic digital marketing agency, highlighting the challenges and adaptations required during growth phases. The COO discusses the agency's evolution, workforce scaling, and the importance of hiring versatile employees over merely increasing headcount. It also addresses the role of AI in enhancing productivity while focusing on empathetic communication during organizational changes.

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