The Rebooting Show How Variety straddles B2B and B2C
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Jul 28, 2025 Cynthia Littleton and Ramin Setoodeh, co-editors-in-chief of Variety, dive into the unique balance of B2B and B2C in entertainment journalism. They discuss the enduring importance of print media amidst a digital shift, the evolving nature of celebrity in the creator era, and how influencers are reshaping Hollywood. The duo also examines the role of AI in journalism and entertainment, emphasizing creativity and integrity. Their insights on collaboration and newsroom success shed light on maintaining relevance in a rapidly changing industry.
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Complementary Co-Editors Partnership
- Cynthia Littleton and Ramin Setoodeh complement each other's skills with her Hollywood background and his magazine and celebrity connections.
- Their partnership allows them to manage an enormous scope including breaking news, features, video, and live events effectively.
Variety’s Dual Audience Approach
- Variety uniquely blends B2B business intelligence with consumer appeal, covering entertainment's full spectrum including new formats.
- Their brand now engages a broad audience while serving industry professionals with deeply authoritative and irreverent content.
Competition Fuels Quality Journalism
- Fierce competition among entertainment trades drives high journalistic standards and aggressive news coverage.
- Historic rivalry raised the quality of reporting and boosted reader engagement through exclusives and scoops.