The Rebooting Show cover image

How Variety straddles B2B and B2C

The Rebooting Show

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Adapting Entertainment Journalism in a Digital Age

This chapter explores the evolution of an iconic entertainment brand as it transitions from traditional print to a dynamic digital presence. It highlights the importance of collaboration, the shifting competitive landscape, and the integration of various storytelling formats to maintain quality journalism. The discussion also addresses the impact of AI on content production and the brand's commitment to insightful reporting amidst changing audience expectations.

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