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Ramin Setoodeh
Co-editor-in-chief of Variety, based in New York. Has a background in magazines and expertise in celebrity connections and events.
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Jul 28, 2025
• 49min
How Variety straddles B2B and B2C
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Cynthia Littleton and Ramin Setoodeh, co-editors-in-chief of Variety, dive into the unique balance of B2B and B2C in entertainment journalism. They discuss the enduring importance of print media amidst a digital shift, the evolving nature of celebrity in the creator era, and how influencers are reshaping Hollywood. The duo also examines the role of AI in journalism and entertainment, emphasizing creativity and integrity. Their insights on collaboration and newsroom success shed light on maintaining relevance in a rapidly changing industry.
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