1031: Mastering Virtual Communication with Andrew Brodsky
Feb 10, 2025
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Andrew Brodsky, an award-winning professor and virtual communications expert, shares insights on enhancing your virtual communication skills. He introduces the PING framework, emphasizing clarity and responsiveness in digital interactions. Andrew discusses the nuances of nonverbal cues in text and the overlooked effectiveness of video calls. He also highlights the importance of balancing AI's role in communication while maintaining a personal touch, alongside amusing tales of multitasking mishaps in the workplace.
Investing time to select the appropriate communication mode can significantly enhance clarity and trust in virtual interactions.
Recognizing the hidden nonverbal cues in text-based communication is essential for preventing misunderstandings and fostering effective relationships.
Deep dives
The Importance of Virtual Communication Thoughtfulness
Taking time to evaluate the appropriate communication mode enhances long-term productivity and relationship quality. Engaging in this thoughtful process might seem like a waste of time initially, but it prevents potential miscommunications and misunderstandings that could otherwise arise from rushed emails or poorly timed meetings. For example, if a message is perceived as rude due to a typo or misalignment of the communication mode chosen, it can lead to a significant breakdown in trust. Thus, investing time upfront to consider how to communicate effectively ensures clearer messages and healthier interactions.
Nonverbal Signals in Text-Based Communication
Text-based communication, such as emails and instant messages, transmits far more nonverbal information than most people realize. Elements like emojis, typing errors, and the timing of messages convey emotions and attitudes that may not be explicitly stated. For instance, a sarcastic email from a boss might be interpreted differently by employees based on their individual emotional states or backgrounds, potentially leading to misunderstandings. Acknowledging these nonverbal cues is crucial because the sender and recipient do not share the same context and may not interpret the signals in the same way.
The Impact of Communication on Perceptions and Outcomes
Effective communication plays a significant role in shaping how individuals are perceived within their work environment. Subtle communication cues can influence assessments of professionalism, competence, and engagement among coworkers, even if the objective performance remains unchanged. For example, nonverbal cues during video calls, such as eye contact or attentiveness, can sway others' perceptions more than the actual work being discussed. By mastering communication, professionals can improve not only their relationships but also boost their effectiveness and career progression.
Strategies to Enhance Virtual Communication
Implementing the 'Ping' framework can significantly improve virtual communication strategies. This framework emphasizes perspective taking, initiative, nonverbal cues, and goal alignment in communication. By taking the initiative to include small talk or adjusting nonverbal signals, such as camera positioning during video calls, individuals can foster trust and engagement. Understanding the specific goals behind various communication methods (e.g., deciding between email or meeting) allows professionals to choose the best approach, optimizing both productivity and interpersonal relationships.
Andrew Brodsky is an award-winning professor, management consultant and virtual communications expert at the McCombs School of Business at The University of Texas at Austin. Poets&Quants selected Andrew as one of the “World’s 40 Best Business School Professors Under 40.” He is an expert in workplace technology, communication and productivity and serves as the CEO of Ping Group. Andrew earned a PhD in organizational behavior from Harvard Business School and BS from The Wharton School. He currently lives with his wife and two rescue dogs in Austin.