The Peel with Turner Novak

How Morning Brew Grew to 6 Million Subscribers and $70 Million Revenue in Six Years | Austin Rief, Co-founder & CEO

31 snips
Dec 12, 2024
Guest
Austin Rief
Austin Rief, Co-founder and CEO of Morning Brew, shares insights into building a massive media platform from scratch while still in college. He discusses the journey from a small newsletter to 6 million subscribers and $70 million in revenue in just six years. Austin dives into innovative acquisition strategies, including leveraging Instagram Stories for low-cost subscriber growth. He also sheds light on hiring remote talent in Sri Lanka, navigating the creator economy, and the importance of product-market fit in today's competitive landscape.
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ADVICE

Niche Media Focus

  • Start a media company by focusing on niche B2B or passion audiences.
  • Monetize through high-value activities like events, subscriptions, or related product offerings.
INSIGHT

Creator Economy's Future

  • The creator economy's future hinges on niche products and genuine innovation.
  • Simply branding commoditized products won't be sustainable long-term.
ANECDOTE

Relative vs. Absolute Valuations

  • Turner Novak reflects on overpaying for investments in 2020-2021 due to relative, not absolute, valuation thinking.
  • Even discounted valuations during a bubble can still be too high.
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