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The Peel with Turner Novak
How Morning Brew Grew to 6 Million Subscribers and $70 Million Revenue in Six Years | Austin Rief, Co-founder & CEO
Dec 12, 2024
Austin Rief, Co-founder and CEO of Morning Brew, shares insights into building a massive media platform from scratch while still in college. He discusses the journey from a small newsletter to 6 million subscribers and $70 million in revenue in just six years. Austin dives into innovative acquisition strategies, including leveraging Instagram Stories for low-cost subscriber growth. He also sheds light on hiring remote talent in Sri Lanka, navigating the creator economy, and the importance of product-market fit in today's competitive landscape.
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Quick takeaways
- Morning Brew's success stemmed from their commitment to high-quality content and a focused ambassador program for subscriber growth.
- The founders prioritized a self-sustaining financial model, opting for minimal external funding and maintaining frugality to fuel growth.
Deep dives
Building a Successful Newsletter from Scratch
The journey of creating a successful newsletter began with a focus on delivering high-quality content consistently. The founders prioritized refining their daily newsletter, Morning Brew, which initially garnered attention and subscribers through an ambassador program and focused outreach. This dedication to content quality allowed them to gain traction, growing their subscriber base rapidly. By staying committed to their core mission of delivering the best newsletter possible, they established a solid foundation before expanding their offerings.
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