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19min chapter
How Morning Brew Grew to 6 Million Subscribers and $70 Million Revenue in Six Years | Austin Rief, Co-founder & CEO
The Peel with Turner Novak
From Side Project to Million-Dollar Newsletter
This chapter explores the inception and explosive growth of a business-focused email newsletter, born out of a desire to bridge the gap for job seekers unaware of market trends. The co-founder recounts the innovative strategies employed, including an ambassador program and a referral system, which propelled subscriber numbers from 100,000 to over a million in just six months. By emphasizing consistent improvement and a solid monetization strategy, the newsletter ultimately transformed into one of America's largest business publications, thriving on advertising revenue.
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