The Marketing Millennials SPECIAL SERIES: This 1 Tip Will Increase Your Open Rates | Bathroom Break #40 🚽
9 snips
Jan 27, 2025 Unlock the secret to soaring email open rates by adding a time investment in your subject lines! Discover how a simple tweak can have a major impact on engagement. Delve into effective list management strategies and learn to focus on the loyal subscribers that truly matter. Plus, enjoy some humorous tales about quirky hotel habits while staying engaged with the hosts. It's a blend of practical tips and light-hearted fun that makes marketing more relatable.
AI Snips
Chapters
Transcript
Episode notes
Boost Open Rates with Indicated Read Time
- Indicate content length upfront (e.g., "3-minute read") in email subject lines or preheaders.
- This manages expectations and significantly increases open rates, boosting them by 15-20%.
Cut Inactive Subscribers for a Healthier List
- Cut your email list by removing inactive subscribers (e.g., after 90 days and a win-back flow).
- Prioritize engaged users over list size for better open rates and deliverability.
Prioritize Engaged User Growth over List Size
- Focus on the growth of engaged users, not just overall list size.
- Track metrics like new engaged subscribers, retention, and long-term loyalty (6-9 months).