SOLD provides a detailed look at how successful real estate agents build their business, close deals, and generate commissions. The book offers practical advice on lead generation, sales funnels, and client management, helping agents overcome common hurdles and achieve success in the industry. It is designed for both new and seasoned agents seeking to refine their business skills and become top producers.
In 'Good to Great,' Jim Collins and his research team investigate why some companies achieve long-term greatness while others do not. The book identifies key concepts such as Level 5 Leadership, the Hedgehog Concept, a Culture of Discipline, and the Flywheel Effect. These principles are derived from a comprehensive study comparing companies that made the leap to greatness with those that did not. The research highlights that greatness is not primarily a function of circumstance but rather a result of conscious choice and discipline. The book provides practical insights and case studies to help businesses and leaders understand and apply these principles to achieve sustained greatness.
In this book, Cal Newport challenges the conventional wisdom that following one's passion is the key to career happiness. Instead, he argues that passion often follows mastery and that developing valuable skills and expertise is essential for creating work you love. Newport presents four rules: Don't follow your passion, Be so good they can't ignore you, Turn down a promotion, and Think small, act big. He supports his arguments with case studies from various professionals who have found satisfaction in their careers through hard work and skill development.
This book by Michael E. Porter provides a detailed analysis of the competitive landscape by introducing the Five Forces framework: threat of new entrants, intensity of rivalry among existing competitors, pressure from substitute products, bargaining power of buyers, and bargaining power of suppliers. Porter also presents three generic strategies—cost leadership, differentiation, and focus—which help companies position themselves competitively. The book has been highly influential in shaping the discipline of competitor assessment and has been widely adopted by managers, analysts, and scholars worldwide.
Real estate CRMs (customer relationship management) aren’t the most exciting things to talk about…that is until you look at the results they help build. Before building her own CRM, Stephanie Betters was struggling to grow her real estate portfolio. She had an original goal to acquire fifteen units before her children went to college, but realized that her taxing job as a nurse wouldn’t allow it. For her to hit fifteen units, she would have to scale, automate, and delegate tasks.
She did just that and overshot her goal by a significant margin. As of now, Stephanie has 1,000 rental units and is wholesaling and building another 200 deals per year. She’s doing all of this while working as a part-time nurse, which truly shows her real estate system is a well-oiled machine. But, this system wasn’t just dropped into her lap, she had to build it herself using Salesforce as a base.
If you’ve been thinking about scaling your business, no matter what stage you’re at, Stephanie has recommendations for how to do so in the best way possible. This includes systems for the novice investor/house hacker up to the streamlined syndicator and everything in between.
In This Episode We Cover:
Incorporating “real estate tech” at each stage of your investing journey
Using CRMs like salesforce to automate your entire business
Hiring, training, and leading a team of virtual assistants (foreign and domestic)
“Lead leakage” and how it could be costing you thousands every month
The three most important KPIs every investor should be tracking
Text, email, and other outreach-type automations that will save you time
And So Much More!
Links from the Show
BiggerPockets Youtube Channel
BiggerPockets Forums
BiggerPockets Business Podcast
Zillow
Google Sheets
Zapier
David Greene Team
Podio
Asana
BiggerPockets Business Podcast 80: Turning Problems Into New Income Streams With Stephanie Betters
Salesforce
DocuSign
Slack
Redfin
BiggerPockets Calculators
Realtor.com
Left Main
Blinkist
Craig's BiggerPockets Profile
Check the full show notes here: https://www.biggerpockets.com/show559
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BiggerPockets Real Estate Podcast 
