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Make Money as a Life Coach®

Ep #268: Changes to Selling in 2024

Feb 14, 2024
Explore trends in buyer's mentality for 2024 and how to adapt selling approaches. Learn about economic changes affecting buyer behavior, tips for sellers on nurturing relationships, and adapting marketing strategies. Discover the importance of maximizing high value cycles and adapting to market demands in selling.
21:54

Podcast summary created with Snipd AI

Quick takeaways

  • Buyers in 2024 may feel stressed and uncertain about money, leading them to tighten up purchases or even ghost.
  • To effectively sell in 2024, it is important to uncover and address the fears, doubts, and thoughts buyers have about taking action now versus delaying decisions.

Deep dives

Buyer's Behavior in 2024

In 2024, there are four key behaviors that buyers might exhibit. Firstly, buyers may feel stressed and uncertain about money, leading them to tighten up purchases, back out of commitments, or even ghost. Secondly, some buyers might be more aware of their spending behaviors and take longer durations to make decisions. Thirdly, buyers may prioritize spending on their highest priorities and be more intentional in their choices. Lastly, there will also be buyers who are not affected by the economy and continue to make choices as usual.

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