The GaryVee Audio Experience What Should Your Social Media Ads Look Like? | A Q&A From Mumbrella360
Aug 2, 2023
At the Mumbrella360 conference, a lively Q&A delves into the art of marketing. The distinction between being entertaining and merely interruptive in ads is explored. Influencer marketing's role and the need for authentic audience connections are discussed. The power of storytelling in raising awareness, especially in healthcare, shines through. With the rise of AI, maintaining personal connections on social media becomes essential. Plus, there's a quirky take on boosting productivity with shorter meetings!
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Transcript
Episode notes
Reverse Engineer Emotional Needs
- Understand your target audience's pain points and what they care about.
- Reverse engineer their emotional needs to create effective marketing.
Advertising's Entertainment Problem
- Most advertising isn't entertaining; it's made for awards and industry recognition, not consumers.
- The industry struggles to create genuinely engaging content and needs to prioritize consumer interests.
Influencer Marketing's Potential
- Influencer marketing provides creative content, endorsement, and distribution, making it impactful.
- Its effectiveness depends on authenticity and avoiding overused influencers.