Redefining Advertising: Engaging the Audience

Today's episode is from this year's Mumbrella360 conference, which took place back in July. It was an incredibly fun talk and I dove straight into a Q&A. I answered questions like what's the difference between being entertaining and interrupting in the marketing space and also talked about the role that influencer marketing is playing in the industry. I also chatted about the importance of ads being relevant and holding an authentic connection to their audience. I even shared my thoughts on how stories can help bring awareness to the healthcare industry. This is a great episode for anyone looking to learn more about the current state of marketing. Enjoy :)