The GaryVee Audio Experience Keys To Standing Out As A Business
May 28, 2023
Jeremy Kirby, Founder and CEO of Dugout Creative, shares insights into building a community-focused brand in the baseball industry. Nicholas Strand, Founder of Choose Your Attitude, discusses the inspiration behind his brand and the importance of personal stories. Together, they explore the power of authenticity and brand identity, emphasizing the need for separation between media and business. They also highlight the significance of resilience, collaboration, and the dynamic nature of personal branding in a competitive landscape.
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Episode notes
Brand Recognition
- Focus on the name recognition of your flagship product, OrthoBullets, when discussing your brand.
- Leverage its established presence in orthopedic education and high Google search ranking for fractures.
Double-Edged Identification
- Derek Moore's strong identification with his company, OrthoBullets, is both a strength and a weakness.
- His reluctance to charge doctors creates a conflict between his mission and business needs.
Brand Building
- Define your brand through consistent output and cultural relevance, not by forcing cohesive skits.
- Embrace the diverse feelings and reactions your content evokes in your audience.
