The Foundr Podcast with Nathan Chan
520: How An Elite Footballer Built A Billion Dollar Sneaker Brand | Tim Brown [VIDEO]
Jul 12, 2024
Former professional football player turned co-founder of AllBirds, Tim Brown, shares his journey of building a billion-dollar sneaker brand. Topics include leveraging his sports career for business, the slow burn of AllBirds, the benefits of doubt, staying grounded in Kiwi culture, tackling the competitive industry, handling setbacks, and the importance of refreshing vision over time.
49:24
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Quick takeaways
- The slow development of AllBirds over seven years as a side hustle.
- The benefits of criticism in improving and growing a business.
Deep dives
Starting with Skepticism and Success in Online Retail
Initially faced with skepticism, the founders of the company launched their online retail in America and New Zealand, defying expectations by achieving a million dollars in sales within the first month. Their laser focus on product, customer, and culture led to initial success, but they later realized the importance of maintaining clarity and focus as they expanded.
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