DTC brands have had it hard. But AllBirds co-founder Tim Brown doesn’t care. For him, his business isn’t about labels, trends, or headlines—it’s about striving toward a mission that took seven years to develop. In this episode, Nathan Chan chats to Brown about what gave him the confidence to take on the uber-competitive shoe industry and how the brand plans to bounce back after a challenging year.
In this interview, you’ll learn:
- How Brown’s sporting career helped him bring AllBirds to life
- The slow seven years burn of AllBirds as a side hustle
- How doubt can be an advantage in business
- Why Kiwi culture keeps Brown grounded
- The benefits of criticism
- Tackling the competitive shoewear industry
- Why celebrating the little wins leads to long-term success
- How Brown’s reacted to recent setbacks at AllBirds
- Why “DTC” doesn’t matter
- The best parts of entrepreneurship
- Why founders need to refresh their vision over time
- And much more founder and brand advice…
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