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The podcast discusses the decline of Google search traffic, post-SEO marketing strategies, leveraging B2B creators, adapting to the AI revolution, and potential replacements for Google search like YouTube, AI-powered wearables, and niche social networks driven by AI.
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Quick takeaways
- SEO practitioners face challenges due to Google updates impacting search traffic.
- Shift towards creator-driven B2B marketing strategies for enhanced brand resonance and engagement.
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Impact of Google's Algorithm Updates on SEO Experts
The latest Google algorithm updates have substantially impacted SEO experts and websites heavily reliant on search traffic. Many SEO practitioners have experienced a significant decline in website visitors and rankings following the updates. Unlike previous updates where some penalties were considered justified, the recent changes seem to have adversely affected even sites with high-quality content.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode