SEO Is Dead… 5 Ways To Save Your Business In 2024
Marketing Against The Grain
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Navigating the Future of B2B Marketing
This chapter explores the potential shift in marketing strategies for startups, emphasizing the importance of creators and personal brands in a changing landscape. It discusses the rise of content creation as a powerful tool for audience building and conversion, while highlighting the decreasing efficacy of traditional digital advertising. The speakers propose a return to more traditional marketing approaches and emphasize the evolving role of outbound sales amid the integration of AI in prospecting.
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