The Smart Passive Income Online Business and Blogging Podcast

SPI 825: Behind the Scenes of a Major Rebrand & Lessons Learned After a Hard Fail

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Oct 2, 2024
Nathan Barry, the visionary CEO of ConvertKit, dives into the ambitious rebranding to Kit, designed specifically for creators. He discusses the strategic shift from a software tool to a comprehensive platform, highlighting the exciting launch of Kit Studios and a new template marketplace for creators. Barry shares hard-earned lessons from the previous SEVA rebrand, emphasizing the importance of community feedback. He also unveils Kit's powerful analytics hub and a free tier for users, positioning it as a game-changer in the creator economy.
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