The Smart Passive Income Online Business and Blogging Podcast SPI 825: Behind the Scenes of a Major Rebrand & Lessons Learned After a Hard Fail
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Oct 2, 2024 
Nathan Barry, the visionary CEO of ConvertKit, dives into the ambitious rebranding to Kit, designed specifically for creators. He discusses the strategic shift from a software tool to a comprehensive platform, highlighting the exciting launch of Kit Studios and a new template marketplace for creators. Barry shares hard-earned lessons from the previous SEVA rebrand, emphasizing the importance of community feedback. He also unveils Kit's powerful analytics hub and a free tier for users, positioning it as a game-changer in the creator economy.
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Kit's Extensible Platform Model
- Kit is designed as a highly extensible platform rather than an all-in-one solution for creators.
- This flexibility allows creators to build their unique businesses with tailored apps and integrations.
App Store Enables Customization
- Kit launched an app store to enable creators to customize their platform experience.
- This approach achieves both a focused core product and extended functionalities through third-party apps.
Kitboard CRM Built by Developer
- Developer Matt Crandall built Kitboard on top of Kit, combining CRM features with Kit's email tools without syncing hassles.
- This leverages Kit’s ecosystem to offer complex functionality without stretching the core team.