

SPI 825: Behind the Scenes of a Major Rebrand & Lessons Learned After a Hard Fail
12 snips Oct 2, 2024
Nathan Barry, the visionary CEO of ConvertKit, dives into the ambitious rebranding to Kit, designed specifically for creators. He discusses the strategic shift from a software tool to a comprehensive platform, highlighting the exciting launch of Kit Studios and a new template marketplace for creators. Barry shares hard-earned lessons from the previous SEVA rebrand, emphasizing the importance of community feedback. He also unveils Kit's powerful analytics hub and a free tier for users, positioning it as a game-changer in the creator economy.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Transforming ConvertKit to Kit: A Rebranding Journey
01:33 • 21min
The Evolution and Innovation of the Creator Network
23:00 • 4min
Lessons from the SEVA Rebrand
26:53 • 5min
Empowering Creators: A New Brand Vision
31:49 • 2min
Rebranding and Community Empowerment
34:02 • 9min