SPI 825: Behind the Scenes of a Major Rebrand & Lessons Learned After a Hard Fail
The Smart Passive Income Online Business and Blogging Podcast
00:00
Transforming ConvertKit to Kit: A Rebranding Journey
This chapter discusses the impactful rebranding of ConvertKit to Kit, focusing on the insights and motivations behind this decision after an earlier failed attempt. It highlights the shift from a software tool to a comprehensive platform for creators, emphasizing the introduction of Kit Studios and community-building strategies. Listeners gain valuable lessons on navigating rebranding efforts while reflecting on the future direction and identity of the company.
Transcript
Play full episode
