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SPI 825: Behind the Scenes of a Major Rebrand & Lessons Learned After a Hard Fail

The Smart Passive Income Online Business and Blogging Podcast

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Lessons from the SEVA Rebrand

This chapter explores the challenges faced during the rebranding of ConvertKit to SEVA, detailing audience reactions and cultural sensitivities associated with the new name. It culminates in a reflection on the decision to revert back to the original name within 30 days, emphasizing the importance of community feedback and strategic planning in branding efforts.

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