Different Ways to Market Your Book

When it comes to marketing your book, there are various polarities on the marketing scale that can help you choose the right strategies. Traditional publishing versus being an indie author presents different marketing options based on your level of control and how you publish. Additionally, short-term versus long-term marketing strategies require authors to balance immediate sales with building a sustainable baseline income. By considering income versus brand building initiatives, authors can focus on making direct income or building long-term awareness of their brand.