Strategies for Long-Term Author Marketing

This chapter explores the nuanced strategies for long-term author marketing, focusing on the importance of building a sustainable income through multiple revenue streams and marketing tactics. It discusses the balance between short-term sales boosts and long-term brand building, emphasizing the value of providing valuable content, utilizing various platforms, and measuring ROI. The chapter also delves into the differences between marketing fiction and non-fiction books, highlighting the decision-making process of doing your own marketing versus hiring professionals for book promotion.