Join Carleigh Bodrug, a top food creator and bestselling author, as she shares tips on plant-based cooking, reducing food waste, and building an online following. Learn about the impact of a plant-based diet, strategies for creating engaging content, and the importance of consistency in social media. Discover how to embrace a plant-based lifestyle for better health and budget savings.
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Quick takeaways
Plant-based diet benefits health and the environment by reducing emissions.
Overcoming self-doubt and imposter syndrome is key to creating successful content around plant-based cooking.
Cooking mindfully can provide relaxation, focus, and connection with ingredients, offering a break from the fast-paced world.
Deep dives
The Impact of Food Waste on Emissions and Climate Change
Food waste contributes significantly to emissions and climate change, with the food industry accounting for around 28% of emissions, 15% of which are attributed to animal agriculture. With concerns about climate change growing, the need to address food waste and its environmental impact becomes crucial.
Overcoming Imposter Syndrome in Culinary Creativity
Despite facing imposter syndrome and doubts about her cooking skills, the podcast guest navigates through creating content around plant-based cooking. From launching a book to developing simple, practical recipes, the journey involves overcoming self-doubt and embracing the mission of encouraging more plant-centric meals.
The Therapeutic Value of Mindful Cooking
For the podcast guest, cooking serves as a therapeutic and mindful activity. By being fully present while preparing meals, she immerses herself in the process, allowing for a mindful break in an otherwise fast-paced world. Cooking provides a sense of focus and connection with the ingredients, offering a unique form of relaxation.
Embracing Challenges and Passion in Content Creation
The guest's journey of building a successful online presence without formal culinary training reflects her passion for content creation and storytelling. Overcoming challenges, negative critiques, and insecurities, she focuses on educating and inspiring her followers about plant-based cooking, emphasizing simplicity and practicality.
Building an Online Following from Scratch
Starting from ground zero after a setback with social media accounts, the key to rebuilding and gaining a following is to focus on creating innovative content, leveraging trending music, and distributing short videos across various platforms like Instagram, TikTok, YouTube Shorts, and Facebook Reels. Analyzing successful content from top creators in the same niche helps in understanding elements like video length, hooks, and trends that contribute to engagement.
Monetizing Content and Personal Branding
Diversifying income streams through initiatives like a meal plan subscription, leveraging a strong blog presence, and building an email list are essential steps in successfully monetizing content and developing a personal brand. Embracing opportunities like writing a cookbook and aligning personal values with content creation contribute to long-term success in the creator industry.
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Today, we have an extraordinary guest who has transformed the world of plant-based cooking. Carleigh Bodrug, a number one New York Times bestselling author and one of the biggest food creators on social media, joins us to share her journey from a small-town radio host to a plant-based advocate with millions of followers. Carleigh's innovative approach to zero-waste, plant-based cooking is not only good for your health but also for your wallet and the planet. Get ready to be inspired by her story, learn practical tips for reducing food waste, and discover how you too can embrace a more plant-based lifestyle. Let's dive in!
In this episode you will learn
The impact of a plant-based diet on health and the environment.
Strategies for reducing food waste and making the most of leftovers.
The importance of consistency and series content in building an online following.
How personal challenges can fuel passion and drive in one's mission.
Practical tips for incorporating more plant-based meals into your diet.