
 DTC Podcast
 DTC Podcast Ep 261: Headless commerce and the future of UX and performance marketing (AKNF)
 Dec 9, 2022 
 Veteran web designer/developer Jesse Campbell and innovation leader Brett discuss headless commerce. They cover when to consider headless, its impact on page speed and performance marketing, resources needed to build and maintain, and the future of ecommerce. 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6 
 Introduction 
 00:00 • 5min 
 Headless Commerce: Meeting Customers Where They Are 
 05:05 • 10min 
 Functionality in Customer Experience and Localization for Cannabis E-commerce 
 14:51 • 2min 
 Limitations of Shopify, Headless Commerce, and Post Purchase Upsell 
 16:43 • 4min 
 Advantages of Building a Robust Architecture for Headless Commerce 
 20:34 • 13min 
 Exploring the Future Potential of Headless Commerce 
 33:16 • 2min 
