
Ep 261: Headless commerce and the future of UX and performance marketing (AKNF)
DTC Podcast
Limitations of Shopify, Headless Commerce, and Post Purchase Upsell
This chapter explores the limitations of using a theme environment in Shopify and discusses the implementation of a secondary content management system to create specific rules and experiences for different users. It also covers the decision to build a headless commerce system for a cannabis company and introduces Aftersell Post Purchase Upsell, a popular upsell app on Shopify.
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