

Build - Jessica Zwaan: Story behind her obsession w/ People Ops as a Product
Apr 11, 2025
Jessica Zwaan, a People Ops expert and author of 'Built for People,' shares her journey into the innovative world of PeopleOps as a Product. She reveals the origins of this game-changing framework and discusses how a pivotal blog post inspired her book. Jessica dives into the challenges and achievements of launching MPL Build, a collaboration aimed at enhancing team methodologies. She highlights shifts in perceptions about PeopleOps and explores the growing adoption of agile practices in the U.S., setting the stage for the future of HR.
AI Snips
Chapters
Transcript
Episode notes
Origin of People Ops as Product
- Jessica Zwaan first identified People Ops as a product while working with a founder in 2019. - She used this language officially after a recommendation to write a blog about it.
Pandemic Shift in HR
- The 2020 pandemic forced a shift in HR from physical perks to standing out in a remote market. - People Ops needed new tools and methodologies for effectiveness and competitive advantage.
Building Agile People Teams
- Jessica created flexible People Ops teams by hiring contract analysts and recruiters as needed. - At McCann World Group, she formalized squads with sprints to deliver impactful HR projects rapidly.