The Accounting Podcast
Building a Bank for Accountants and Small Businesses
Feb 8, 2024
Yoseph West, an expert in banking solutions for accountants and small businesses, discusses Relay Financial's ambition to solve banking problems by becoming a bank. They cover topics such as the redesigned accountant partner program, best practices for incorporating technology into accounting practices, and the importance of understanding client pain points. They also highlight the success some firms have had with Relay, saving time and speaking the client's language. Additionally, they discuss the launch of a new receipt capture feature and the benefits of combining banking, bill pay, and expense management into one app.
30:53
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Quick takeaways
- Relay Financial aims to provide efficient solutions for accountants and bookkeepers by addressing their pain points and offering features like a single dashboard and improved bank feeds.
- Relay's Partner Program offers various benefits to accountants and bookkeepers, including cash rewards, revenue share, increased exposure, and ambassador sponsorships, to help them grow their businesses alongside Relay.
Deep dives
Yousif West's Journey in the Accounting Software Industry
Yousif West, co-founder and CEO at Relay, shares his career journey in the accounting software industry. Highlighting his experiences at companies like Hubdoc and Wave, Yousif discusses how he realized the importance of accounting software for small business owners and the role of accountants and bookkeepers in providing value to their clients.
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