

How media outlets can use games to increase their revenue
Apr 25, 2025
AI Snips
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Transcript
Episode notes
Games Boost Engagement and Revenue
- Games dramatically increase engagement by lengthening average site visits from minutes to up to 15 minutes per session.
- They drive habit formation, boost subscriber retention, and open new revenue streams through ad exposure.
Games Improve Subscription Retention
- Players who engage with games have significantly higher subscription retention and lower churn.
- Retaining subscribers through games reduces costly new customer acquisition needs.
Leverage AI for Quiz Creation
- Use AI tools to automatically create quizzes from articles and documents to lower the barrier to game creation.
- AI-generated quizzes can achieve high quality accepted by major companies.