The Business of Content with Simon Owens

How media outlets can use games to increase their revenue

Apr 25, 2025
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INSIGHT

Games Boost Engagement and Revenue

  • Games dramatically increase engagement by lengthening average site visits from minutes to up to 15 minutes per session.
  • They drive habit formation, boost subscriber retention, and open new revenue streams through ad exposure.
INSIGHT

Games Improve Subscription Retention

  • Players who engage with games have significantly higher subscription retention and lower churn.
  • Retaining subscribers through games reduces costly new customer acquisition needs.
ADVICE

Leverage AI for Quiz Creation

  • Use AI tools to automatically create quizzes from articles and documents to lower the barrier to game creation.
  • AI-generated quizzes can achieve high quality accepted by major companies.
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