The StoryBrand Podcast #40: The One Sentence Every Business Owner Needs (And How to Write It)
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Oct 6, 2025 Business owners often struggle to explain their services succinctly. The key? A powerful one-liner that captures what you do and why it matters. Hosts Don and Kyle share a formula: identify the problem, specify your product, and highlight the expected result. They emphasize the importance of clarity and strong imagery in your message. Real-world examples illustrate how a compelling pitch can open doors and spark curiosity. Plus, tips on where to use your one-liner make this a must-listen for anyone looking to refine their business communication.
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Lead With The Problem
- Lead with the customer's problem, not your title or credentials.
- Position your offer as the solution to raise perceived value and reduce confusion.
Clarity Boosts Perceived Value
- A clear problem statement both increases value and lowers cognitive dissonance.
- When listeners immediately see the problem you solve, they mentally accept your offer faster.
Focus On One Problem
- Pick one problem to focus on and avoid listing multiple problems.
- Create different one-liners for different audiences, but each must be singular and compelling.
