In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.
In 'Who Not How', Dan Sullivan and Dr. Benjamin Hardy introduce the 'Who Not How' framework, which challenges the traditional 'how' mindset by encouraging readers to ask 'who' can help achieve their goals. This book teaches how to delegate tasks effectively, find experts who can handle specific challenges, and create transformational relationships. By adopting this mindset, readers can free up time, build supportive teams, and achieve their biggest goals while maintaining personal freedom and reducing burnout.
Nick shares insights on the transformative power of changing your environment and upgrading your network. Recording from sunny Miami, he reflects on his recent experiences, including meetings with Private Equity partners and attending a mastermind event in Scottsdale, Arizona. Nick emphasises the importance of being intentional about building a powerful network and the impact it can have on both business and personal growth, discussing his journey in entrepreneurship, the value of getting into different rooms, and how connecting with like-minded individuals can lead to unexpected opportunities.
KEY TAKEAWAYS
- Regularly seek out new environments and experiences to gain fresh perspectives and inspiration. This can lead to clarity and renewed motivation in both business and life.
- Building a powerful network is crucial. Surround yourself with individuals who inspire and challenge you, as they can significantly impact your growth and opportunities.
- Being introduced to new people through trusted connections can elevate your credibility and open doors. The relationships you cultivate can lead to valuable opportunities.
- Maintaining a positive and growth-oriented mindset is essential for success. Engaging in activities that feed your mind and energy can help navigate the ups and downs of entrepreneurship.
- Focus on building relationships based on shared values and mutual support. Approaching networking with a mindset of giving rather than taking can lead to meaningful connections and reciprocal benefits.
BEST MOMENTS
"I want to talk about your environment in the context of your network and how important it is to be intentional with creating a powerful network, a powerful tribe around you."
"You can't do that stuff easily over a Zoom call... there is nothing more powerful than getting in a room with people that you align with."
"If you feel that things are not working exactly as you like or maybe they're just not working at all, getting yourself into a different environment for a few days can be the antidote."
"If you help enough people get what they want in life, you will have everything that you want and need in life."
"That one phone call... ended up generating over half a million dollars in revenue for my consulting business."
VALUABLE RESOURCES
Scale Your Business Beyond 8 Figures - Watch This Video: https://go.highvalueexit.com/scale-beyond
Exit Your Business For Millions - Download This Guide: https://go.highvalueexit.com/opt-in
Nick’s LinkedIn: https://highvalueexit.com/li
Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.
He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.
Support the show: https://highvalueexit.com/
Scale Up With Nick Bradley 
