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SaaS Interviews with CEOs, Startups, Founders
How to build a $4.5m revenue company with 0 Full Time Employees
Dec 19, 2023
Greenpal, an online marketplace connecting homeowners with lawn care professionals, generated $4.5m in revenue with 0 FTE's. The CEO wanted freedom and to travel 11 months a year. They discuss building a marketplace, expanding services, growth challenges, and betting on organic SEO.
16:33
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Quick takeaways
- Green Pal generated $4.5 million in revenue with 0 full-time employees by taking a 15% cut of the $30 million in total lawn cuts in 2023.
- Green Pal focuses on working-class homeowners who value convenience and affordability, initially struggling in affluent areas but finding success among individuals with dual incomes who lack time for lawn maintenance.
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Overview of Green Pal
Green Pal is an online marketplace that connects homeowners with local lawn care professionals. It has over 300,000 active users and facilitates thousands of transactions per day. The platform operates on a transaction-based model, taking a cut of each job ranging from 5 to 20 percent. With a projected GMV of $30 million for 2023, Green Pal has experienced steady growth of 15-20% annually. Despite operating solely in the United States, the company aims to increase saturation and density in major cities before expanding internationally.
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