Overview of Green Pal

Green Pal is an online marketplace that connects homeowners with local lawn care professionals. It has over 300,000 active users and facilitates thousands of transactions per day. The platform operates on a transaction-based model, taking a cut of each job ranging from 5 to 20 percent. With a projected GMV of $30 million for 2023, Green Pal has experienced steady growth of 15-20% annually. Despite operating solely in the United States, the company aims to increase saturation and density in major cities before expanding internationally.