Building a Marketplace and Expanding Services

This chapter discusses the growth and user base of Greenpally, a lawn mowing service app, along with their plans to expand within the United States and increase service density in major cities. It also explores the challenges and advantages of building a marketplace compared to a SaaS business, highlighting the various systems they had to develop to make their marketplace work. Additionally, it covers their efforts to expand revenue during winter months and the negotiation of take rates with lawn care companies.