“HR Heretics” | How CPOs, CHROs, Founders, and Boards Build High Performing Companies

Airbnb’s Iain Roberts on Designing HR as a Strategic Service Function

Feb 20, 2025
Iain Roberts, Global Head of Employee Experience at Airbnb, is known for his innovative design-thinking approach to HR. He discusses the role of HR as a strategic service function, emphasizing the need for continual refinement of employee programs. Iain shares insights on implementing flexible work policies post-COVID, the balance between micromanagement and collaboration, and the transformative impact of AI on recruitment. He also clarifies misconceptions about CEO Brian Chesky's ‘Founder Mode’ and its relationship with organizational innovation.
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ANECDOTE

Design-Focused Career

  • Iain Roberts's art teacher proclaimed, "Everything needs to be designed," which shaped his career.
  • This led him from engineering to design, focusing on both products and organizational structures.
INSIGHT

Design as Intentional Shaping

  • Design is about intentionally shaping systems for desired outcomes, not just creating products.
  • At Airbnb, this involves organizing 7,000 people effectively, aligning them towards a common goal.
INSIGHT

Balancing Top-Down and Bottom-Up

  • Airbnb uses a single product roadmap for all 7,000 employees, launching new features every six months.
  • Organizational change requires both top-down structure and bottom-up movements, balancing mandates with innovation.
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