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Masters of Scale
The secret power of onboarding, w/Canva's Melanie Perkins
Mar 29, 2022
Melanie Perkins, co-founder and CEO of Canva, discusses the transformative power of onboarding. She emphasizes how her platform's success hinges on engaging newcomers swiftly and simply. With over 40 million monthly users, Perkins shares strategies for onboarding not just customers, but also investors and employees, ensuring alignment with company values. Memory expert Ron White adds insights on enhancing memory retention, linking it to effective communication. Together, they showcase how thoughtful design and onboarding can foster long-term loyalty and innovation.
43:40
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Quick takeaways
- Effective onboarding is essential for both user and employee experiences, requiring simplicity, speed, and engagement to instill confidence and alignment with company values.
- Onboarding investors involves clear communication, shared goals, and creating a sense of inclusivity and trust through consistent updates and celebration of milestones.
Deep dives
The Importance of Onboarding Users and Employees
Melony Perkins, co-founder of Canva, emphasizes the significance of effective onboarding in both user and employee experiences. She discusses the need to make the onboarding process for users fast, enjoyable, and engaging, ensuring they feel confident and empowered to use the product. Perkins shares how Canva uses gamification techniques, such as challenges and rewards, to onboard users successfully and foster a sense of playfulness. She also highlights the importance of onboarding employees to align them with the company's vision and values, emphasizing the need to create a memorable and inclusive onboarding experience. Perkins emphasizes that onboarding is an ongoing process that continues as the company grows and expands into new markets and partnerships.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode