Masters of Scale The secret power of onboarding, w/Canva's Melanie Perkins
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Mar 29, 2022 
Melanie Perkins, co-founder and CEO of Canva, discusses the transformative power of onboarding. She emphasizes how her platform's success hinges on engaging newcomers swiftly and simply. With over 40 million monthly users, Perkins shares strategies for onboarding not just customers, but also investors and employees, ensuring alignment with company values. Memory expert Ron White adds insights on enhancing memory retention, linking it to effective communication. Together, they showcase how thoughtful design and onboarding can foster long-term loyalty and innovation.
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Early Entrepreneurial Spirit
- At 15, Melanie Perkins sold handmade scarves at boutiques, encouraged by her mother's entrepreneurial vision.
- This early experience taught her to overcome fear and instilled the belief in her ability to create her own business.
The Facebook Inspiration
- Melanie Perkins observed students struggling with complex design software while Facebook's ease of use was booming.
- This sparked her 'aha' moment: design software should be as simple and accessible as Facebook.
Fusion Books: The Genesis
- Starting with limited resources, Melanie and Cliff tested their design philosophy with Fusion Books, focusing on yearbooks.
- This niche market allowed them to validate their core principles: online, simple, and collaborative design.