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The secret power of onboarding, w/Canva's Melanie Perkins
Masters of Scale
The Art of Effective Onboarding
This chapter highlights the essential role of onboarding in shaping experiences both for new employees and customers, emphasizing its impact on long-term engagement and organizational success. It follows the entrepreneurial journey of a co-founder who recognized the complexities of design software as barriers to user entry, leading to the creation of a streamlined onboarding process. The discussion also covers key strategies for onboarding investors and team members, underscoring the importance of clear communication and relationship-building in the startup ecosystem.
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